Todd Crawford Senior UX Designer New Jersey

I believe design has the power to create positive change.

Over two decades making complex, data-heavy products — banking, healthcare, education — intuitive, inclusive and measurably better.

Selected work below

01 — Selected Work Nine case studies

Selected work

All nine case studies

Passionate about inclusive design and creating meaningful, intuitive digital experiences for complex problems.

02 — Impact

Impact

$13M

in additional revenue after rebuilding the flagship product from Angular to React.

Analytic Partners

1.2M+

users on the banking, trading and wealth management platforms designed.

Sumitomo Mitsui Banking

25%

year-over-year revenue growth after modernizing legacy enterprise software.

Analytic Partners

40%

less QA and development rework, by mapping decision logic and edge cases up front.

Sumitomo Mitsui Banking

03 — Client Roster

Client roster

Accenture Federal Services Analytic Partners CFA Institute Caterina, by Siena Capital HMH, Houghton Mifflin Harcourt NSCAS, Nebraska Student-Centered Assessment System Horizon Blue Cross Blue Shield of New Jersey McGraw Hill Education Microsoft Sumitomo Mitsui Banking Corporation Tommy Hilfiger Wells Fargo
04 — References

References

“Cut from the finest of the design industry cloth, Todd is an exceptional leader in design on the software development team. He grasps complex subject matter and would offer best design patterns as well as alternatives. He is dedicated and has excellent forward vision in usability, design and interaction and I thoroughly all my interactions with him.”

Jeffrey Sanford

Full Stack Web Developer Accenture Federal

“I had the pleasure of working with Todd on a complex AI/Figma prototyping project involving a large, cross-functional team of internal employees and managed service contractors. Despite the challenges of aligning diverse perspectives and tackling intricate requirements, Todd was able to guide us toward viable MVPs through targeted user research that validated our direction.

Todd integrated AI tools and processes into his workflow, which drove efficiency gains and enabled rapid iteration on ideas. He left us in a far better place, complete with polished artifacts that were on-brand, intuitive, and compliant with accessibility standards.

Todd is collaborative, innovative, and results-oriented. He was active in our weekly UX team meetings and was always organized when we had our weekly 1:1s or ad hoc touchpoints.”

Russ Bombardieri

Director, User Experience & Interactive Design CFA Institute

“I worked with Todd at Houghton Mifflin Harcourt (HMH) on a multi-state educational assessment and reporting platform. He led the effort to establish a design system under tight deadlines, doing the groundwork to identify the right path forward and ultimately helping the team adopt and customize MUI with on-brand typography, color, and component standards.

Todd is a persistent and curious designer with a strong sense of visual design. He’s thoughtful about exploring multiple directions and consistently brings valuable ideas to the table. He also fostered a collaborative, inclusive culture that extended beyond our UX team and built strong working relationships across disciplines. Todd was instrumental in setting up weekly working sessions with engineering that kept design and implementation aligned.”

Andreas deDanaan, MSIT

Lead UX Designer HMH / NWEA

05 — Contact

Let’s connect.

If you made it this far, get in touch! I would love to hear from you.

crawford.todd30@gmail.com