About Todd Crawford

Let’s make a tangible difference in people’s lives through design.

I believe design has the power to create positive change.

Based in
New Jersey, US
Experience
Over 20 years in design
Focus
Enterprise UX, data-heavy products
Practice
Accessibility and inclusive design
01 — Story

Story

Great design isn’t just about how things look, but how they work, feel and inspire.

Todd Crawford, photographed in an office in a navy jacket and light blue shirt.
Todd Crawford New Jersey

Design is fundamental to how I think and operate. I’m driven to create, refine and elevate the environments and experiences around me, and motivated by solving meaningful problems through thoughtful, well-crafted solutions that balance usability, aesthetics and measurable impact.

I naturally zoom out to understand systems and strategy, then zoom in to refine the micro-interactions and details that shape the experience. I move with urgency, but never at the expense of rigour — aiming for outcomes that are effective in the moment and sustainable over time.

Design has been a constant thread throughout my life. Growing up with a father who ran an architecture firm, I developed an early appreciation for structure, craft and disciplined creativity — an influence that continues to shape how I approach complex problems today.

My journey into design was shaped by a transformative experience at Disney, and by a pivotal moment when a Creative Director at a printing press recognised the shift toward digital. Encouraged to embrace the internet, I moved into web development and design in 2004. That decision ultimately led me to UX/UI, where I could merge aesthetics with strategy.

With over 20 years of experience spanning graphic and digital design, I’ve worked across high-growth startups and diverse industries including B2B, B2C, e-commerce and SaaS. My passion for diversity and inclusion in design and technology fuels my approach — ensuring every product I create is both impactful and accessible.

Today I focus on building high-performing digital products that drive business success while enhancing people’s lives. I’m constantly evolving and refining my craft.

When I’m not at my computer I love exploring new restaurants, watching movies and diving into the world of tech. I also enjoy spending quality time with my family and cheering on my son at his swim meets.

02 — Experience Full résumé (PDF)

Experience

Caterina, by Siena Capital

Siena Capital Group

2026

Caterina — portfolio management for the insurance-linked securities market

Design work on Caterina, a portfolio management platform for the insurance-linked securities market — where a team follows a catastrophe bond from launch through to pricing, and where the indices built on those bonds have to stay correct when the underlying data moves.

Explored the index dashboard as competing options rather than a single proposal, carried light and dark treatments across the platform, and built out the reports and category layer. Designed a deal page that holds live market context, the season’s peril outlook and a class-by-class table of spread guidance at once, and that says plainly which of its figures are provisional.

Documented the Index Impact Workflow end to end: detect a price, terms or composition change, find every index it affects, recalculate in staging, and put a material-impact decision in front of a person before anything reaches production — with an audit trail that still answers who approved what months later.

Skills
  • UX/UI Design
  • Product Design
  • Data Visualization
  • Capital Markets
  • Workflow Design
  • Dark Mode
  • Design Systems
  • Accessibility (WCAG)
  • Design Reviews
Tools
  • Figma
  • FigJam
Case study
Houghton Mifflin Harcourt

HMH (Houghton Mifflin Harcourt)

Senior UX Designer

2025–2026

Data visualization & reporting, statewide digital learning platforms

Senior UX Designer with extensive experience designing data-intensive education and SaaS platforms, specializing in analytics dashboards, reporting tools and data visualization. Led end-to-end UX and product design for large-scale assessment platforms, including Nebraska’s statewide NWEA testing, translating complex data into actionable insights.

Delivered intuitive dashboards, reporting workflows and interactive visualizations that increased platform engagement by 20% and improved educator satisfaction by 25%. Built and scaled design system components and reusable UI patterns for consistency, performance and clarity across data-heavy dashboards, reporting tools and instructional interfaces.

Collaborated closely with product, engineering, QA and stakeholders in Agile environments, improving delivery timelines by 15% while maintaining high standards for usability, data accuracy and inclusive design. Advocated for accessibility and inclusive design throughout the product development lifecycle.

Skills
  • UX/UI Design
  • Data Visualization
  • Analytics Dashboards
  • Reporting Tools
  • SaaS Platforms
  • Design Systems
  • Accessibility (WCAG)
  • Agile
  • Cross-Functional Collaboration
Tools
  • Figma
  • Figma Make
  • Miro
  • Jira
  • Highcharts
  • ChatGPT
  • Claude
  • Office 365
Horizon Blue Shield of New Jersey

Horizon Blue Shield of New Jersey

UI/UX Design Consultant

2024–2025 Newark, NJ

Healthcare and pharmacy SaaS

Senior UX/Product Designer specializing in healthcare and pharmacy SaaS, creating user-centered, accessible and scalable digital experiences. Led end-to-end design for prescription management and provider workflows, increasing user engagement by 20% and improving delivery timelines by 15%.

Translated complex requirements into intuitive solutions through UX/UI, data-driven design, design systems and WCAG accessibility.

Skills
  • Product Design
  • UX/UI
  • Healthcare SaaS
  • Data-Driven Design
  • Accessibility (WCAG)
  • Analytics
  • Design Systems
  • Agile Collaboration
Tools
  • Figma
  • FigJam
  • Miro
  • Adobe XD
  • Salesforce Lightning
  • Glassbox Analytics
  • Drupal
Case study
Sumitomo Mitsui Banking Corporation

SMBC Sumitomo Mitsui Banking Corporation

Product & UX Designer, Consultant

2024 New York, NY

Financial platform, artificial intelligence

Designed secure, AI-driven banking, trading and wealth management platforms for 1.2M+ users, ensuring WCAG 2.1 accessibility and FINRA/SEC compliance.

Developed user journeys, high-fidelity prototypes and interactive flows, reducing onboarding time by 25% and improving user engagement by 30%. Anticipated edge cases and mapped decision logic, cutting QA and development rework by 40%.

Built and maintained scalable design systems and reusable UI components across web and mobile. Advocated user-centered, data-driven design, increasing accessibility compliance by 45%.

Skills
  • UX/UI Design
  • Product Design
  • AI-Driven UX
  • Enterprise SaaS
  • Data Visualization
  • Accessibility (WCAG)
  • Agile Collaboration
Tools
  • Figma
  • FigJam
  • Miro
  • Highcharts
  • Jira
  • Confluence
  • JavaScript (React
  • Vue.js)
Case study
Analytic Partners

Analytic Partners

UI Designer

2021–2024 New York, NY

Global marketing data analytics

Delivered user-centered design solutions for global marketing data analytics platforms, enabling organizations to make smarter, data-driven decisions. As one of two designers on client-facing product teams, led the end-to-end design of AI-powered analytics tools and internal platforms, creating visually compelling, data-rich interfaces and a unified design system to streamline workflows and maintain consistency.

Redesigned the flagship product from Angular to React, increasing engagement for three years and contributing $13M in additional revenue. Modernized legacy enterprise software, driving 25% year-over-year revenue growth and boosting adoption across internal and external users.

Built a real-time insights platform and streamlined data ingestion workflows, enabling clients like Levi’s to make faster, data-informed decisions.

Skills
  • UX/UI Design
  • Product Design
  • AI-Powered Interfaces
  • Data Visualization
  • Enterprise SaaS
  • Design Systems
  • Accessibility (WCAG)
  • User Flows
  • Prototyping
  • Agile Collaboration
Tools
  • Figma
  • FigJam
  • Adobe XD
  • Miro
  • JavaScript
  • React
  • Highcharts
  • Jira
  • Monday
Case study
03 — Contact

Let’s connect.

If you made it this far, get in touch! I would love to hear from you.

crawford.todd30@gmail.com